Protección, a Colombian pension fund manager, has revealed that it plans to soon launch a bitcoin investment product, capitalizing on the growing popularity of digital assets in the country.

Protección’s President, Juan David Correa, explained that the new product is part of a broader push toward institutional diversification.

Speaking with Primicia, he stated:

“Beyond a specific product, our current discussion is about ensuring that our portfolio includes all the investment alternatives that are part of both local and international financial markets.”

Clients whose risk profiles are suited to the specific characteristics of bitcoin will be able to gain exposure to this instrument through a portion of their portfolio, Correa said.